RICK POLTARUK
Dear Friends of Fragrance Records,
We invite you to join a select group of artists, organizations,
networks, businesses and government agencies from across Canada dedicated
to the vision of creating and promoting Canada's superior and unique musical
talent in Canada and abroad.
Fragrance Records name captures the essence of music, a lingering experience
that is memorable long after the music has stopped. Our goal is to create
a greater insight, increased understanding and a personal connection of musicians
to people and people to the vast art of Canada's musicians.
Partnerships between promoters, events, festivals, tourism, studios, and non-traditional
providers are at the heart of Fragrance Records product development and marketing.
The service it provides will be built around unique themes and unique selling
propositions, utilising only the most dynamic resources. Fragrance Records'
aim is to be hands-on connecting with all the behind-the-scenes activities
that are necessary for the effective and sustainable promotion of any artist.
Each musician or client buyer is guaranteed of receiving an experienced, educated,
discerning agent service and facilitator within the industry of music.
Canada has the capacity to be a leading provider of world-class musicians. Through Fragrance Records we will endeavour to make this positioning a reality.
We invite you to share the Vision.
Fragrance Records is dedicated to leading the growth and development of musicians in Canada, providing quality representation, networking and sustainable business opportunities across Canada and abroad."
We encourage you to participate in the Mission.
"Fragrance Records will facilitate the development and expansion of sustainable year-round business opportunities for artists committed to developing, marketing and delivering high quality music. Our activities will be guided by the values of excellence, inclusiveness and respect."
We predict that you will benefit from the scope, objectives and strategic and synergistic partnering opportunities presented by Fragrance Records.
As a client of Fragrance Records you will benefit from being part of a national alliance of businesses committed to the goal of positioning musicians in Canada through initiatives such as research and development, quality assurance, communications and key technologies, marketing, client education and leadership.
"Niche Product Marketing" group. This division will be responsible
for working with niche product industry groups to initiate marketing partnerships
that directly support the niche markets.
"National Alliance" - with a well-defined vision, a comprehensive mission and relevant, measurable goals - will form a strong foundation for the growth and sustainability of music in Canada.
We request that you invest in the Membership.
Annual Fee OR one-time initiation fee as compensation for
the accrued benefits (Commitment form)
Royalties
Board of Directors
Full Time Project Manager
To assist you in assessing the benefits of joining the
Fragrance Records Alliance, included with this document are the following:
1) Vision, mission, and goals, 2) Core activities, 3) Benefits,
4) Membership criteria, 5) 2002 membership fees and revenue projections. We
invite you to read the enclosed, detailed information.
Please join us in this innovative endeavour, which promises to be an inspiring and enriching experience!
Sincerely yours: Fragrance Records Steering Group
Rick Poltaruk (604)
Linda Maley (604) 873-3536
Connie - North West Territories
____________ - Eastern Canada
Vision:
Fragrance Records Inc. (FRI) is dedicated to leading the development and growth
of quality careers and sustainable business opportunities for musicians in
Canada
Mission:
Fragrance Records Inc. will facilitate the growth of sustainable year- round
business opportunities for musicians committed to developing, marketing, and
delivering high quality music in Canada. The activities of the alliance will
be guided by the values of excellence, inclusiveness, and respect.
Goals:
Alliance Building & Leadership:
To establish, expand, and maintain a sustainable national network of individuals
and organizations committed to developing, delivering, and marketing high
quality music and musical events in Canada.
Product Development & Education:
To facilitate and encourage the development of new music in Canada and create
professional development opportunities.
Quality Assurance:
To define, promote and encourage the use of quality assurance standards for
new and existing musicians.
Marketing:
To develop marketing activities that will provide consumer & music trade
awareness of the alliance, its members and opportunities as well as initiate
unique joint-marketing initiatives.
Research:
To conduct research that supports music product development, and four-season
market growth for Canadian musicians.
Communications & Technology:
To develop and maintain electronic systems and member communications that
support and enhance networking, marketing, product development, education,
and business development.
Core Activities of Fragrance Records
Alliance Building & Leadership:
® Create a sustainable basis for an alliance of partners committed to
music promotion;
® Share in direction setting and outcomes of the alliance;
® Develop and implement a communications strategy and action plan;
® Operate with an 11(provincial) person board of directors, establish
the rules of governance, hire and supervise a project manager to guide FRI
activities.
Product Development & Education:
® Facilitate familiarization tours;
® Offer workshops and seminars to increase understanding of the music
market;
® Facilitate business opportunities; and
® Guide application of research towards product innovation.
Quality Assurance:
® Define quality assurance standards for music promotion;
® Inform potential members of FRI's quality assurance standards; and
® Encourage members to develop products and services that are in accord
with the standards.
Marketing:
® Facilitate communication of member's products to consumers, promoters,
international agents;
® Create promotional opportunities and devices; and
® Represent the FRI's members' interests at select forums and conferences.
Research:
® Identify member's research needs;
® Conduct research to expand the existing database and understanding;
and
® Acquire, consolidate and communicate secondary research findings.
Communication & Technology:
® Establish an electronic database of member information;
® Launch and maintain the FRI website based on member's needs; and
® Create on-line/off-line business-to-business communication.
Fragrance Records Alliance Partnership Criteria
® Committed to furthering goals of the FRI
® Ability to commit financially or in-kind to FRI
® Demonstrated experience or expertise in areas of music media, promotion,
event management, tourism, communications, research, or marketing
® Committed to the principles of quality, excellence, fairness, respect,
and inclusiveness in working with other partners.
® Committed to exploring new product possibilities with FRI Partners
® Support having French, English, First Nations and other ethnic experiences
included in the range of products offered
® Agree to have music products/product elements evaluated by FRI.
® Willing to share timely, relevant market, research and product information
® Willing to participate/contribute to partner communications and work
in sub-groups as required
® Willing to accept feedback on how to improve products and services from
fellow partners
Founding Partner Contribution
All organizations that join prior to the launch of FRI will be considered
Founding Partners and will only be required to contribute in-kind time, services,
… in support of the collective activities of FRI. An outline of possible
Partner Contributions can be found on page 8.
Non-Founding Partner Initiation Fee
Any organization that signs up after the launch of the alliance in 2002 will
be considered a Non-founding partner. New organizations will be welcomed at
any time, however after the alliance launch they may be restricted from direct
royalties that evolve from FRI activities. They also may be required to commit
to an initiation fee as compensation to the Founding Partners for the accrued
benefits the FRI has realized.
Board of Directors Membership
The proposed composition of the initial board is # 5 FRI partners. Board Members
must be
committed to:
® sharing expertise, network resources and offer in-kind services where
possible;
® able to attend two face-to-face meetings annually as well as participate
on conference calls.
® Lastly, board members will enjoy the opportunity to contribute to a
leading edge initiative.
Benefits of Fragrance Records Alliance
ETA Benefits Basic Membership Enhanced Partnership(Basic +)
Market research ® Identify your research needs/interests ® Access
to reports, summaries, presentations® Access to information resources:
contact names, referrals, literature references and fact sheets ® Access
to raw data® Input to research questions® Influence research priorities
Joint marketing initiatives ® Promotion of your music products® Increased
market reach through collaborative marketing activities® Input into marketing/communication
tools ® Access to reduced-cost marketing vehicles negotiated on FRI members
behalf ® Prominent exposure of your logo and images® Priority access
to limited participation initiatives® Increased content presence
Internet Presence ® Presence on Interactive website.® Corporate profile
online with hyper link to your website ® Detailed product/services information
on common 2 page template - includes corporate logo, images (must provide)
and product/ services information ® Provincial DMO'S receive 4 page template
for Product/Services Information ® Logo on Gold Sponsor Page with additional
description and Hyper link to your website
Networking and new relationships ® Access to member profiles and database;
CD Rom of same® Links to larger tour networks, music communities involved
in musician travel® Access to database of interested market/clients ®
Pre-qualified lead referrals provided® Promotion of FRI and its members
at select industry functions, conferences, & events® Exposure of your
music related service - SMEs ® Member to member business opportunities
® Priority access to limited participation initiatives® Opportunity
to join/represent FRI at select industry functions under the FRI banner ®
Eligible to be on the FRI Board of Directors
New Partnered Product Development & Packaging Opportunities ® Searchable
database of member products & services; CD Rom of same ® Business
to business networking between suppliers and buyers® Use of the FRI's
Quality Assurance "Stamp of Approval" on marketing materials ®
Priority access to limited participation initiatives
Professional development training & tools ® Opportunity to attend
FRI workshops & seminars® Training & support tools ® Corporate
recognition for your shared tools and training materials ® Your product/services
profiled in teaching materials® Complimentary attendance at FRI workshops
& seminars
Forum for industry communications ® Periodic newsletter® Advertising
opportunities ® Intranet for member communication/ideas exchange, mentor
support ® Profile 2x per year in Newsletter and on Website in Featured
Product Section & Success stories.® Editorial coverage in FRI communication
vehicles
2002 Fee Schedule and Revenue Projections
Types of Member Basic MemberAnnual Fee Enhanced Member Supplement
Provincial/Territorial Networks
National Organizations & Product Clubs
Regional Associations
Transportation
Unique/non-traditonal partners
International Agents
Suppliers: Small to Medium Sized Businesses
Festivals & Events
Projected Member Cash Contributions $
Projected In-Kind Contributions $
Projected Canadian Tourism Commission Contribution $
Projected 2002 Budget $1,000,000
In-Kind Contributions
FRI fully acknowledges the importance and value of in-kind
contributions. Accordingly, you are encouraged to consider any in-kind services
that your organization is able to contribute to the successful growth and
development of this alliance. Any in-kind support must be in addition to the
annual cash membership fee and cannot be accepted in lieu of this fee.
To ensure that professional time is valued in a fair and equal manner, an
in-kind rate of $600/day has been established for volunteer contributions
of professional time. Additional in-kind services that could be provided include:
translation costs, conference calls, translation, administrative support,
marketing and communication contributions, office equipment, media space,
transportation, accommodation, and conference space, to name a few.
Long-Term Sustainability
Annual membership fees along with other annual funding will support Fragrance Records during its first three years of operation. In keeping with the goals of long-term sustainability and the business opportunities that will grow, the following long-term revenue generating strategies will be explored to ensure the long-term financial viability of Fragrance Records is secured.
· Member based affiliation
· National/International Conference
· Workshops and Seminars
· Member and non-member fee for services
· Market research reports & publications
· Sponsorships
· Membership Directory
· Collaborative marketing ventures
· Enhanced member benefits
FRI Member Letter of Commitment
I / or my organization supports the vision, mission, and goals of Fragrance Records. This letter confirms my intent to make a three-year financial commitment to the activities of FRI to lead the growth and development of quality music promotion and my sustainable business opportunities in Canada. I understand that to grow the music market must meet the needs of buyers seeking authentic, unique, high caliber product and show casing. I also believe we will achieve greater heights through collaboration.
Through our support of Fragrance Records, I anticipate to benefit from the following services and opportunities:
Ø Leadership driven national allianceØ Marketing
initiativesØ ResearchØ FRI Website (year 2) Ø Quality
Assurance Standards Ø Product development & packaging opportunitiesØ
Member & Industry communicationØ Professional development training
and toolsØ Networking and new business relationshipsØ Member
of leading edge music based initiatives
Based on the fee structure outlined in the revenue projections (page 8) our
organization is committed to the following financial contribution for 2002:
$ ________________ 2002 Financial Commitment to FRI
By signing this form, I am confirming my organization's intent to participate
as a member of Fragrance Records for the first three years of operation, upon
annual review and invoicing for services to be received. I am also confirming
that I have signing authority for this commitment.
Name of Organization:
Address:
Name of Signing Authority Title:
Signing Authority Phone/Fax: P: F: Email:
Organizational Contact for FRI Title:
Contact Person Phone/Fax: P: F: Email:
Signature of Signing Authority Date:
p When available, please provide information on the FRI Board of Directors..
Queries should be forwarded to: paparick@telus.net
Canadian Christianity review - Feb 2003