++++++++++++++++++++++++++++++++++++++++ PROMOTING YOUR WORSHIP & ARTS
MINISTRY:
CAN MARKETING BE REDEEMED?
++++++++++++++++++++++++++++++++++++++++
(Editor's Note) - Often we as ministries find it difficult
to know how to promote the ministries that we're involved in. We are
convinced that what we are doing is worthwhile and that God has called
us to it, and yet we don't want to use the corrupt marketing techniques
that are often employed by the world. What should we do? We trust that
the following excellent article will help to encourage you in some of
these ways…we've included a couple excerpts, but you're missing out
if you don't read the whole article. If you can't get it on the internet,
request it from: gcwac@hotmail.com. The following article begins by
giving a biblical perspective of marketing and shows how God Himself
is a master marketer (without the corruption that we also want to avoid).
It encourages us to utilize not only aspects of marketing but to develop
an overall, strategic system. We are also encouraged to see this aspect
of society redeemed as we approach marketing with a biblical perspective.
------------- 'It's Not Sinful
or Carnal... Its Marketing: How to get over the guilt of ‘doing it like
the world’ and begin communicating effectively God's way' - By John
E. Darnall.